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How An Instagram Account Turned Into A Media Empire

June 4, 2022 by admin Leave a Comment

You didn’t hear it from me, but DeuxMoi is about to level up. The celebrity gossip Instagram account that has amassed 1.5 million followers has a spin-off novel in the works and a TV adaptation on the way, too.

HBO Max announced the news this week that it’s producing a one-hour drama series based on Anon Pls, the upcoming book co-written by DeuxMoi and They Wish They Were Us author Jessica Goodman.

Media Empire: A meme of Kourtney Kardashian and Travis Barker from celebrity gossip Instagram account DeuxMoi.

The book is based on the creator’s experiences of running the account, which has shared salacious goss such as Kim Kardashian and Kanye West getting divorced and Ben Affleck and Jennifer Lopez reuniting.

The news of the TV adaptation comes four months after the account also launched its own weekly podcast, Deux U, and a couple of years since it rose to prominence sharing unverified stories about the rich and the famous, and revolutionising the way we engage with celebrity gossip in the Instagram age.

Wait. Who is DeuxMoi?

That’s a great question! In fact, it’s one only a handful of people in the know could answer. Despite the account’s huge following on Instagram, the creator of DeuxMoi is still anonymous.

She – we know it’s a woman in New York – has been likened to a real-life Gossip Girl, and first attracted attention in 2020 for her account which shares unsubstantiated rumours about celebrities’ private lives and general gossip about pop culture.

In a Vanity Fair profile last year, the DeuxMoi creator said the project essentially began because she was bored in lockdown. One day, she asked her followers from an old style blog she ran if they had any first- or second-hand celeb stories, and then started posting screenshots of the resultant DMs. This included a story about Leondardo DiCaprio’s sex life and a message allegedly from one of Jonah Hill’s exes – and it all rolled on from there.

With everyone stuck in their homes, increasingly distressed by the news and desperate for distraction, DeuxMoi became one of the most exciting places on the internet. And it’s been on the rise ever since.

Isn’t this just like a gossip mag?

DeuxMoi is similar to traditional gossip magazines in many ways. It posts candid shots of celebrities spotted on the street or in cafes and wildly speculates on their relationships. But the big difference is that everyone can easily get in on the action.

The pictures don’t come from paid paparazzi and the rumours aren’t necessarily spread from “sources close to the couple”. Users can send in stories they heard from friends of friends or theories they’ve come up with after doing a deep dive on someone’s Instagram.

If the account’s creator finds it interesting, the content is then posted on DeuxMoi’s stories, most often anonymously – and always without any independent verification.

The fun of DeuxMoi is in the wild speculation. But also the fact it often turns out to be true.

Why does the internet think Armie Hammer is a cannibal?

DeuxMoi followers were some of the first to hear about the fact Harry Styles and Olivia Wilde were dating, for instance. The account was flooded with news and rumours about Kim Kardashian and Kanye West’s divorce well before it was publicly announced. And it also accurately predicted parts of the Armie Hammer saga.

Thanks to some savvy tipsters, DeuxMoi followers got the drop that the actor had been let go by his agent and booted from an upcoming film. Followers spent days speculating on the reasons that might be and sharing rumours.

The account has its critics. Some have concerns about its disregard for celebrities’ privacy: it’s one thing to have paparazzi and known gossip writers, but another to have a global network of active contributors reporting on people’s locations in real-time.

Others take issue with the account’s lack of accountability or interest in what is and isn’t true.

Does it matter that both the creator and their sources are anonymous? Is there a line in what should and shouldn’t be reported on or speculated about? And does it change anything that the account now has a greater following than some major media publications?

It’s easy to give kneejerk responses to these questions, but much harder when you consider the relationship traditional tabloid mags have with the truth. Despite at least two decades of reports claiming otherwise, for instance, no, Jennifer Aniston is not pregnant.

MEDIA Empire: What to expect from the novel and TV show

The novel, titled Anon Pls (referencing the way tipsters request blind items in DeuxMoi Instagram stories), will be “inspired by real life events”.

It tells the story of a stylist’s assistant named Cricket Lopez who starts a celebrity gossip Instagram account on a whim, which then blows up overnight.

‘The media treated me and Britney unfairly’: Paris Hilton takes control of the narrative

“As the account grows and becomes more and more famous,” the description reads, “she has to wonder: is it – the fame, the insider access, the escape from real life – really worth losing everything she has?”

The DeuxMoi creator, on the other hand, seems to have everything in place. Though she’s always been wary of naming herself due to fear of losing her job, with a podcast, book and TV adaptation in the works DeuxMoi will be well on its way to turning a steady profit.

Filed Under: CULTURE

St. Patrick’s Day 2022 Event: Parade on the Twin City Metro

March 17, 2022 by admin Leave a Comment

St Patrick’s Day Derry 2022: Events taking place across the city. St. Patrick’s Day 2022 freebies: How to get free food, deals and delivery.

Arguably the capital of all St. Pattis-related events in Minnesota, the state capital city will once again host a parade that will begin at noon in Rice Park and begin at 5th Street, ending in front of CHS Field, in contrast to the traditional parade route.

St. Patrick's Day 2022

Parade-gearrs can immediately join the Ballpark Hully at CHS Field between 12 and 3 p.m., featuring live music, Irish dancers and special beer. Tickets for the event run $ 5 or $ 10 at the gate if purchased in advance.

Celebrating St. Patrick’s Day 2022 at the Landmark Center

The St. Paul’s Landmark Center will also hold an event on Thursday to mark the holiday. The celebration, produced by the Irish Music and Dance Association, will run from 10 a.m. to 5 p.m. And features Celtic music, dance, authentic vendors.

The event will be live-streamed, but tickets are required to watch the stream. Proof of vaccination or a recent negative test is required for visitors.

Minneapolis St. Patrick’s Day 2022 Parade
The 54th Annual Minneapolis St. Patrick’s Day Parade returns to Columbia Heights on Thursday, with a parade beginning at 40th Avenue NE and Van Buren Street at 6 p.m.

The parade will head west to Van Buren on the 40th, hanging left at Mill Street NE and John P. at 530 Mill Street NE. It will end if the murgin.

At Murzin Hall, Blairney will follow the parade with Blast, a family-friendly celebration, Irish dancers, live music, Irish food and much more.

The world’s smallest St. Patrick’s Day Parade at Hopkins
Hopkins will again host what they say is probably the smallest St. Patrick’s Day Parade in the world. The celebration of the four blocks will start at 5 pm. Head east from Mainstreet to the American Legion at 10 12th Avenue South in Hopkins and the Alex Lodge at 30 8th Avenue South.

St._Patricks_Day_2022_foods

St. Patrick’s Day 2022 is on Thursday, March 17.

To get into the holiday spirit, several chains and franchises are offering free food and deals on Thursday, according to a report by RetailMeNot.com.

Here are some of the deals and freebies you can get on and around March 17:

7-Eleven – If you are a 7Rewards member, you can get a sale 3 discount on 12-packs of Hard Seltzer at the store at selected 7-Eleven locations or order through 7NOW and receive delivery on St. Patrick’s Day.

Applebee’s – Applebee’s is already offering St. Patrick’s Day Drinks before the holidays, with their 5 “Sentley Sips” promotion. Drinks include their “Tipsi Leprechaun”, a Long Island Ice Tea with a St. Pattis’s Day Twist, and a “Pot O ‘Gold Colada”, a frozen pina colada with Captain Morgan Ram and mango. Selected locations will also offer these “Sentley Sips”.

California Pizza Kitchen – This pizza chain Irish mule is offering for only 5$.

Chevy’s Fresh Mex – From March 14-20, Mexican eateries are offering patrons a  12 Shamrock-a-Rita in honor of St. Patrick’s Day.

Chili’s – Chile’s is offering its Lucky Jameson Margarita, which includes Jameson Irish Whiskey, Tequila, Triple Second and Fresh Talk throughout the month for $ 5.

Gopuff – Selected markets between March 10-17 can get a milkshake from Gopuff Kitchen for 3. Customers can also taste the limited edition Mint Patty St. Patrick’s Day Flavor.

Kona Grill – The Kona Grill will serve green beer, Seltzer and Sec for যারা 3 for those who are a patron of the meal only. Three Corned Beef Sliders for 6 6 will also be available for Happy Hour and Dinner during Dine-in, Takeout and Delivery.

Krispy Kreme – Krispy Kreme has four St. Patrick’s Day-inspired donuts and will be giving away a free, green shiny donut to green-clad customers on March 16 and 17.

Miller’s Ale House – The restaurant chain is offering several St. Patrick’s Day specials at. 14.99, including Miller’s Alley House Reuben Sandwich and Irish Mules.

Sonic – March 17 The price of corn dog half.

Tim Hortons – An Irish cream cold brew with cold foam is available for a limited time at the coffee chain.

 

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Filed Under: CULTURE

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